Apoorva Singh   

I am a growth and marketing leader with 12+ years of experience across fintech, payments, consumer technology and retail, with a focus on customer lifecycle, growth, loyalty and AI-led marketing. Over the years, I have worked across organisations including American Express, Paytm and the retail ecosystem, solving complex customer and business problems through data, technology and customer-centric thinking. At American Express, I worked on lifecycle and loyalty initiatives, using AI-led segmentation and automation to improve customer journeys and drive operational efficiencies. At Paytm, I led initiatives to strengthen marketing attribution and data quality, reducing UTM data loss by 35% and saving more than 6 hours of manual reporting every week. Beyond my corporate role, I mentor aspiring marketers and professionals and am building Growth First Community, a platform focused on making practical knowledge around growth, CRM, AI and modern marketing more accessible. My journey is driven by a simple belief: marketing creates the greatest impact when creativity, technology and measurable business outcomes come together.