Esha Agarwal   

Building ELIX PR: Esha Agarwal’s Vision of Modern Luxury Communication Mumbai-based entrepreneur and luxury communications professional Esha Agarwal is steadily creating a distinct space for herself in the world of fashion, luxury, and brand storytelling through her growing venture, ELIX PR — a modern PR and communications agency focused on building meaningful visibility for emerging and established brands. Coming from a Marwari business family, Esha grew up surrounded by entrepreneurship, ambition, and business-driven thinking. While business was always familiar to her, she found herself naturally drawn towards the creative side of branding — storytelling, luxury culture, fashion communication, and strategic PR. Over time, that passion evolved into ELIX PR, built with the vision of creating thoughtful, culturally relevant, and emotionally engaging communication for modern brands. Having pursued a Master’s in Global Luxury Brand Management and gained international exposure across Europe, particularly in Milan, Esha’s journey has been shaped by the intersection of heritage, creativity, and luxury consumer culture. Her experiences include industry immersions and exposure to globally recognised luxury spaces associated with Dior, Audi, Sabyasachi, Moët & Chandon, Taj Hotels, and other premium lifestyle brands, further strengthening her understanding of storytelling and brand perception. Through ELIX PR, Esha aims to bring intentional and modern communication strategies to fashion, beauty, hospitality, and lifestyle brands by combining traditional PR with influencer collaborations, celebrity sourcing, editorial positioning, and digital visibility. What makes her journey especially personal is her decision to step into entrepreneurship independently at the age of 24 while balancing creativity with business strategy. Deeply inspired by both Indian heritage and global luxury culture, she hopes to build a communications platform that feels modern yet rooted in authenticity. For Esha, PR is not just about visibility — it is about building perception, emotional connection, and long-term brand value. As ELIX PR continues to grow, she hopes to contribute to a new generation of Indian luxury communication that blends global sophistication with strong cultural identity