Priyam Kumar   

Priyam Kumar is the founder of NIR By Priyam, a women-led slow
fashion label dedicated to creating timeless Indian wear using 100%
natural fabrics and traditional craftsmanship. Founded with the vision of
making premium, consciously crafted clothing accessible to modern
women, NIR combines hand block printing, intricate embroidery, and
contemporary silhouettes to create versatile pieces suitable for work,
travel, and everyday elegance.
Within a short span, the brand has built a loyal customer base across India,
with several signature designs becoming bestsellers. NIR proudly works
with skilled artisans from Jaipur, with over 70% of its artisan workforce
comprising women, helping preserve India’s rich textile heritage while
generating sustainable livelihoods.
The brand believes in quality over quantity, producing small batches to
minimize waste and promote responsible consumption. Every garment is
thoughtfully designed using breathable natural fabrics such as linen and
cotton, ensuring comfort without compromising on style.