Amrita Rishi Anand   

I am a digital and SEO professional with 12+ years of experience, currently serving as Group Head – SEO at Performics, part of Publicis Groupe. My journey has evolved from hands-on digital marketing and SEO to leading enterprise organic growth strategies across BFSI, FMCG, Healthcare and D2C brands. I have built SEO strategies that connect search visibility with measurable business outcomes — including scaling 700K+ non-brand sessions, delivering up to 5X ROI through structured organic growth frameworks, growing Google Discover from 0 to 2M+ views and 300K+ clicks in six months, and leading enterprise migrations with zero traffic loss. My work has increasingly expanded into AI-led search, GEO, AEO and LLM optimisation, helping brands build visibility across emerging search experiences such as ChatGPT, Gemini and Perplexity. I have also led and mentored SEO teams, building capabilities across strategy, execution, analytics and client leadership. In 2026, I contributed to a Silver-winning campaign at the Agency Reporter – Programmatic Asia Awards for organic growth work on Canara HSBC Life Insurance. Today, my focus is on building scalable organic growth systems at the intersection of SEO, AI Search and business growth — while mentoring the next generation of SEO talent.